Toyota Prius MPV

Here about Toyota Prius MPV now call Alpha.
MPV model Toyota Prius is called Alpha. Alpha MPV are lithium-ion batteries and is the first vehicle in the range of the Prius, to do so. Alpha will be released in two versions, including seven seats with an extra row of seats in the back row. It is also in larger sizes than the standard Prius with a longer wheelbase than 3 cm and a total length of vehicles, more than 30 cm.
The lithium-ion batteries used in the Alpha MPV are capable of higher power generation. As the vehicle is a hybrid, it uses a 1.8-litre IC engine that functions according to the Atkinson cycle and is capable of generating 98 horsepower. The electric engine is also estimated to generate 81 horsepower with the combined output of both systems estimated to be at 135 horsepower. However, the vehicle’s fuel consumption could be slightly higher than the standard Prius due to its bigger size.

Exora orders exceed 35,000 units

PROTON Exora, multi-purpose vehicle model (MPV) of Malaysia's first product from Perusahaan Automotif Berhad (Proton), which exceeded the target when sales orders in excess of 35,000 units since its launch, is listed for Advertising and Marketing Effectiveness Award (AmE) organized by the New York Festivals, USA .
In addition, Exora marketing campaign also won a Gold Dragon after award for Best Marketing Campaign in Asia (PMA) in 2009 and Silver awards at the Malaysian Effectiveness Awards.
Deputy Chairman of McCann Worldgroup, Huang Ean Hwa, said AmE Award is recognition for the advertising industry.
"Through this award, the evaluation will be based on strategic work, the effects and can produce tangible results," he said in a statement issued, recently.
The effectiveness of the ad launch of the Proton Exora by advertising agency McCann Erickson Malaysia also provides a great instrument creating the best market for such products, especially when the automotive market is recovering from the effects of global economic crisis.
In fact, the first time in a period of 16 years, local judges evaluated AmE Award with cultural and economic backgrounds in their respective regions and in-depth knowledge of each market.
However, the campaign Proton Exora extended through the print media, television, radio, online advertising, events, customer testimonials and live throughout the country.
Meanwhile, the winner of AmE Awards will be announced on April 21 and three Malaysian companies were also listed in the Integrated Marketing category of the Canon, Pantene and Polident.

Source; METRO.

Malaysia’s first elegant MPV

This is what I think about the first Malaysia's MPV:

Proton Exora which was launched on April 15 2009 are really surprised compare to the price which is around RM69k to RM75k overall.
Proton Exora exterior is absolutely great and nothing else to say, it is the most desirable MPV in Malaysia. I'm personally proud of what Proton has made to produce our first MPV. The quality of the interior, nothing feels cheap although there a few weaknesses in my point of view but it's still valuable to the price paid. The interior of this 7 seater MPV is nice and well designed, especially the steering wheel which look like Honda's steering. The 5 spoke sport rims really satisfy the eyes of observer which looks fit to this first Proton MPV. From bonnet to bumper, your elegant cruising machine is fitted with only the best in aesthetics. Take a glance at its stylish body featuring a sporty winged grille, plus integrated head lamps and fender design. Look around some more and you'll soon realize how Proton concern to both aspect of aerodynamics and sophistication.
Exora is meant for 7 adults comfortably in plush leather seats*. For more room, the 2nd and 3rd rows can be arranged and folded in 6 different ways, including completely flat. (Just like one of Mazda's MPV)
Surprisingly, the 2nd and third row of Exora fit 5 adults with comfortable space. I have tried sitting at the back and I feel that there is no problem for me to sit there for a long journey because it can fit me without feeling uncomfortable. Amazing for an MPV below RM80k! I would say the space for third row is better than Citra, Rondo and Grand Livina. Third row of Exora is really for 2 adults, not just 2 small kids.
Proton Exora comes with dual blower and individual air-cond outlets at every row, built-in entertainment system* and 10 cup holders. Interior finishing of Proton Exora is very nice.
As conclusion Exora offer:
ALL-ROUND PROTECTION, SOLID PERFORMANCE and INTELLIGENT ELECTRONICS experience to their owner.