Exora orders exceed 35,000 units

PROTON Exora, multi-purpose vehicle model (MPV) of Malaysia's first product from Perusahaan Automotif Berhad (Proton), which exceeded the target when sales orders in excess of 35,000 units since its launch, is listed for Advertising and Marketing Effectiveness Award (AmE) organized by the New York Festivals, USA .
In addition, Exora marketing campaign also won a Gold Dragon after award for Best Marketing Campaign in Asia (PMA) in 2009 and Silver awards at the Malaysian Effectiveness Awards.
Deputy Chairman of McCann Worldgroup, Huang Ean Hwa, said AmE Award is recognition for the advertising industry.
"Through this award, the evaluation will be based on strategic work, the effects and can produce tangible results," he said in a statement issued, recently.
The effectiveness of the ad launch of the Proton Exora by advertising agency McCann Erickson Malaysia also provides a great instrument creating the best market for such products, especially when the automotive market is recovering from the effects of global economic crisis.
In fact, the first time in a period of 16 years, local judges evaluated AmE Award with cultural and economic backgrounds in their respective regions and in-depth knowledge of each market.
However, the campaign Proton Exora extended through the print media, television, radio, online advertising, events, customer testimonials and live throughout the country.
Meanwhile, the winner of AmE Awards will be announced on April 21 and three Malaysian companies were also listed in the Integrated Marketing category of the Canon, Pantene and Polident.

Source; METRO.